Insights
Practical AI marketing, minus the hype
No-nonsense ideas to help businesses win more customers with AI, automation, ads and search.
How AI improves ad creative and targeting for small business
What AI actually does for advertising creative and targeting, how to brief and use it well, where a human still has to decide, and the mistakes that make AI-generated ads underperform.
18 Jun 2026 · 10 min read
AI MarketingBest AI marketing tools for small business and startups (2026)
For a small business or startup, compare AI marketing tools on the bill at next year's list size and how hard they are to leave, not on today's free tier.
18 Jun 2026 · 13 min read
SEO & AI SearchHow to rank in Google AI Overviews
What Google AI Overviews actually reward, how to structure a page so it gets cited, which searches trigger them, why you might not be appearing, and how to measure something that often produces no clicks.
18 Jun 2026 · 9 min read
SEO & AI SearchSEO, AEO and GEO: what actually differs, and what does not
Most of the work behind SEO, AEO and GEO is the same work. One question handled three ways, a plain table of what differs, and what nobody can promise you.
28 May 2026 · 14 min read
SEO & AI SearchSEO in 2026: what changed and what still works
AI Overviews take clicks from informational queries, indexation is now the first hurdle for smaller sites, and volume without authority actively hurts.
27 May 2026 · 8 min read
AutomationWhich marketing tasks to automate first: a practical order for small business
The repetitive marketing jobs worth automating, ranked by return and setup effort, with what each one takes to build and what it actually gives back.
15 May 2026 · 8 min read
Digital AdvertisingGoogle Ads vs Meta Ads: which gets a small business results faster?
A practical comparison of Google Ads and Meta ads for small businesses: how each works, what they cost, how fast they pay off, and a decision framework for choosing which to start with.
6 May 2026 · 9 min read
Digital AdvertisingWhat is a good ROAS for Facebook and Instagram ads?
The median across more than 40,000 ecommerce brands is 1.88. Whether that is good depends on one sum: 1 divided by your gross margin.
22 Apr 2026 · 14 min read
AI MarketingGrowing a fashion brand online: the playbook we would run
An illustrative walk through how we would grow a small fashion or apparel brand online, from fixing conversion leaks to retention flows and paid traffic, in the order that actually works.
8 Apr 2026 · 7 min read
Digital AdvertisingIs influencer marketing still worth it for small business in 2026?
Where influencer marketing still works for small businesses in 2026, what creators actually cost by tier, how to structure and measure a deal, and the disclosure rules you have to follow.
18 Mar 2026 · 9 min read
AI MarketingThe future of marketing automation: what it actually does for small business in 2026
Marketing automation used to mean clunky email sequences. Here is what it does now, what it costs, what it still cannot do, and where it is heading for small businesses.
4 Mar 2026 · 7 min read
AI MarketingMarketing analytics for small business: the numbers that actually matter
Most small businesses either ignore their marketing numbers or drown in dashboards. Here are the six metrics that tell you what to do next, how to calculate each one, and what to ignore.
18 Feb 2026 · 9 min read
AI MarketingMarketing on a tight budget: where to put limited money first
How to allocate a small marketing budget so it actually produces customers: what to fix before spending, which channel to fund first, realistic minimums, and when to stop.
4 Feb 2026 · 7 min read
AI MarketingHow small marketing teams punch above their weight
The binding constraint is attention, not budget. Pick one channel and one message, batch production, hand reshaping to AI, and track a single number.
21 Jan 2026 · 7 min read
AI MarketingCurrent social media marketing trends for 2026: the eight shifts that matter
The current trends in social media marketing and advertising for 2026, what each one changes in practice, and what a small business should do about it.
8 Jan 2026 · 10 min read
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