Free tools
Free marketing tools
A growing set of free calculators and checkers to help you plan marketing spend before you commit a budget.
Free SEO, AEO and GEO audit
Request an automated audit of your website. It runs more than 60 checks and emails you a PDF report within 3 hours.
Get the free auditGoogle Ads budget calculator
Work out expected clicks, enquiries and cost per customer for any monthly budget, in six countries.
Open the calculatorMeta ads budget calculator
Work out the leads and customers a Facebook and Instagram ads budget should buy, and whether it reaches the 50 results a week Meta needs.
Open the calculatorDomain Rating checker
Check your site's Ahrefs Domain Rating out of 100, with a plain-English reading and a sensible next step.
Open the checkerComing next: LinkedIn, TikTok, Snapchat and X ads calculators.
Before you use them
How these tools work
Free, with no account
The two budget calculators run in your browser and ask for nothing: no signup and no email address. The Domain Rating checker allows five lookups a day for each visitor. The SEO audit needs an email address only because the report is sent to it as a PDF.
Where the calculator numbers come from
Every preset in the calculators is taken from a cost guide published on this site, and each country shows its source. Where no figure in a stated currency has been published for a country, the calculator leaves the field empty and asks for your own number instead of guessing one.
What the SEO audit does
It crawls up to 200 pages of your website, runs more than 60 checks, and scores the site for SEO, AEO and GEO. The report arrives by email within 3 hours. Each website gets one free report.
What the results are, and are not
The calculators give planning estimates built from published ranges and the assumptions you enter, not a quote or a promise of results. Totals are ad spend only, without management fees or taxes. Replace the presets with figures from your own account as soon as you have them.