B2B software & IT
Building online credibility and a steady B2B pipeline for an enterprise software firm
A social and search strategy that built trust with serious buyers and brought in qualified B2B leads at a fraction of typical enterprise cost.
Client
Enterprise software implementation firm
Services
SEO · AEO · GEO · Digital Advertising
The challenge
An enterprise software implementation firm sold high-value, considered services, but had little online presence to back it up. Serious buyers checked them out, found little, and lost confidence.
The approach
- Built a social media presence that showed real expertise, so buyers trusted the firm before the first call.
- Ran an SEO strategy targeting the terms decision-makers actually search during a software evaluation.
- Aligned the content on both channels so the firm looked like a credible authority, not a stranger.
- Backed it with targeted advertising to put qualified buyers into the pipeline.
The outcomes
- A credible online presence that stood up to buyer scrutiny
- Better visibility on search for high-intent evaluation terms
- Qualified B2B leads at a fraction of typical enterprise lead cost
The situation
Enterprise software is a considered purchase. Before anyone books a call, they look you up: your website, your social profiles, what others say. If that search turns up thin or dated, a serious buyer quietly moves on, and you never even know they were there.
That was the gap. The firm did excellent implementation work, but online it looked invisible. The credibility that should have been doing the selling simply wasn’t there.
What we did
We treated credibility and visibility as the same job.
First, search. We mapped the terms a decision-maker actually types while evaluating software, then built the firm’s presence around answering those questions clearly. The aim was to be found at the exact moment a buyer is weighing options.
Alongside that, we built a real social media presence that demonstrated expertise rather than just posting for the sake of it. By the time a prospect reached the website, the firm already looked like a safe, capable choice. We then layered in targeted advertising to feed qualified buyers into the pipeline directly.
The results
The firm went from invisible to credible. When buyers checked them out, they found a presence that backed up the sales conversation instead of undercutting it. Search visibility improved on the terms that matter during an evaluation. And the leads coming through were qualified B2B prospects, won at a cost well below what enterprise leads usually run, which is rare in a market where every click is expensive.
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