Pet care & services
Filling four service lines for a pet care business with paid and organic leads
Paid ads and SEO working together to bring a steady flow of qualified enquiries across boarding, grooming, training and daycare, at a low cost per lead.
Client
Pet care & boarding business, Dubai
Services
Digital Advertising · SEO · AEO · GEO
service lines, one funnel
4
The challenge
A multi-service pet care business needed a consistent flow of enquiries across four very different services, without paying a premium for every lead.
The approach
- Ran Google and Meta campaigns built around each service, so the right pet owner saw the right offer.
- Tuned audiences and creative until the cost per qualified lead settled well below typical paid rates.
- Built out SEO so the business also earned organic enquiries that don't cost per click.
- Routed every lead into one simple intake so nothing slipped between services.
The outcomes
- Qualified leads across all four services, not just the easy ones
- A low, predictable cost per lead from paid
- A growing stream of organic enquiries from search on top of paid
The situation
Pet care is a referral and trust business, but it still has to be found. This business ran four services under one roof: boarding, grooming, dog training and doggie daycare. Each one appeals to a slightly different owner at a different moment, so a single generic campaign was never going to fill all four.
The brief was practical. Bring in real enquiries for every service, and keep the cost per lead low enough that the numbers worked.
What we did
We ran paid and organic as one system rather than two separate efforts.
On paid, we split campaigns by service so a dog owner looking for training saw a training message, and someone going on holiday saw boarding. Then we kept testing audiences and creative, trimming what wasted spend, until the cost per qualified lead sat comfortably below what paid usually costs in this market.
Underneath that, we built SEO so the business showed up when people searched for these services locally. Paid brought enquiries straight away. Organic added a second stream that keeps arriving without paying for every click.
The results
The business ended up with qualified leads across all four service lines, not just the popular one. The cost per lead from paid stayed low and predictable, which is what makes a campaign worth running month after month. And the organic work meant search enquiries kept growing on top of the paid ones, so the two channels compounded instead of competing.
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