Facebook ads cost in Canada: cheaper than the world, or dearer?

Short answer: Superads’ chart puts Canada’s median at about 8.86 per 1,000 impressions (October 2025 to July 2026, range 7.00 to 11.25) and about 0.66 a click, both above its global chart. The written summary on the same pages says about 13.05 and 0.90, well below global. Leads are where both agree Canada is cheaper than global, at around 37 to 40. No currency can be relied on. Meta adds GST/HST (and QST in Quebec) unless your numbers are on the ad account. Budget from your own cost per lead times 50 per ad set per week.

Meta publishes no rate card, so every Canadian cost figure is somebody’s sample. We found one with a stated method, and it contradicts itself. This guide shows both versions, then moves to your own cost per lead. For where Meta fits, see our Canadian small business advertising guide.

Cheaper than the world, or dearer? One source, both answers

The source is the Facebook Ads Insights Tool from Superads. It states that its dataset is over $3 billion in Facebook ad spend from thousands of ad accounts that use Superads, anonymised and aggregated, reported as medians, across all industries, and updated as new ad data is available. We read three Canada pages on 2 October 2026: CPM, CPC and cost per lead.

Each page has a chart and a written summary, and they are different series. The chart covers monthly medians from October 2025 to July 2026. The summary covers July 2025 to July 2026.

Metric	Chart on the page (monthly medians, Oct 2025 to Jul 2026)	Written summary (Jul 2025 to Jul 2026)
Cost of 1,000 impressions, average	8.86	13.05
Cost of 1,000 impressions, range	7.00 to 11.25	10.32 to 17.00
Cost per click, average	0.66	0.90
Cost per click, range	0.54 to 0.89	0.68 to 1.14
Cost per lead, average	36.72	36.4
Cost per lead, range	7.45 to 53.80	7.45 to 56.23
Versus global	Impressions about 8% above	About 36 to 37% below

Source: Superads, all industries, medians, read 2 October 2026. No currency is stated. Chart averages and comparisons are our arithmetic on the charted monthly values.

On impressions and clicks the two series disagree about direction. The summary says Canada is cheaper than global (global CPM about 20.58, global CPC about 1.05). The chart says Canada is dearer. We do not know which is right. One may be an older snapshot, but that is a guess.

Every Canadian month on the chart

These are the chart’s monthly medians as printed.

Month	Cost of 1,000 impressions	Cost per click	Cost per lead
Oct 2025	9.19	0.69	49.70
Nov 2025	9.82	0.89	53.80
Dec 2025	7.22	0.60	37.28
Jan 2026	7.63	0.58	36.83
Feb 2026	7.00	0.62	49.95
Mar 2026	7.91	0.61	32.89
Apr 2026	8.86	0.55	25.07
May 2026	8.78	0.54	37.43
Jun 2026	10.88	0.75	36.79
Jul 2026	11.25	0.80	7.45

The middle month is 8.82 for impressions and 0.62 for clicks (our arithmetic). The global chart for the same months averages 8.20 and 0.47. Canada’s chart sat above global for impressions in 8 of 10 months, below only in February and July 2026, and above for clicks in all 10, about 41% above on average.

The same-month clashes are large. For December 2025 the summary gives a CPM of 17.00 where the chart gives 7.22, about 2.4 times as much. For November 2025 the click summary says 1.14 against 0.89 on the chart. The impression figures meet only in July 2026, at 11.31 and 11.25. July clicks still differ, 0.92 against 0.80.

Leads are where the two series agree

For cost per lead both series say Canada is cheaper than global. The chart’s nine months from October to June average 39.97, against 46.53 for global, about 14% below (our arithmetic). Canada was below global in 8 of 10 months, above only in October and November 2025. The summary averages about 36.4 against a global about 44.1, which it describes as about 18% below.

On the chart, October to June runs from a low of 25.07 in April 2026 to a high of 53.80 in November 2025, with a middle month of 37.28. The summary’s high is 56.23 in January 2026.

The series still clash month by month. For January 2026 the summary says 56.23 and the chart 36.83. For June 2026 the summary says 19.58 and the chart 36.79. So the agreement is rough: same direction, around 37 to 40.

July 2026: a fifth of June, and not a number to plan with

Both series show 7.45 for July 2026. On the chart that is about a fifth of June’s 36.79. The summary calls the drop from its own June figure of 19.58 a 62% fall. The global chart also fell in July, to 31.34, but far less.

We do not know why, and we will not guess. When we budget from the chart, we use the nine-month middle of 37.28 and leave July out.

A global average labelled CAD

The impressions and click summaries print dollar signs. The lead summary prints CAD, and it prints the global baseline as “CAD 44.1” too. A median across many countries is unlikely to be in Canadian dollars, so we read the label as following the country page rather than the data. The chart axes on the lead page print bare numbers, from 0 to 60. No page states a currency.

So every Superads figure here is a bare number, never converted or multiplied into a C$ budget. Ratios, such as Canada against global, hold in any currency.

Why the trade-by-trade numbers vanished

Superads lets you filter by industry or by country, but not both. On 2 October 2026 the Canada industry addresses we tried, such as e-commerce, consumer goods, manufacturing and software development, redirected to the all-countries industry pages. Search engines still show older Canada-by-industry snippets, but the pages behind them no longer show Canadian data, so we did not use them. We found no other Canadian by-industry Meta table that states a dataset or a method. Two honest series beat a table we cannot trace.

GST, HST and QST: what Meta adds and when

Meta’s Business Help Centre page on taxes on Meta ads placement sets out the rules. From July 2021 Meta adds GST or HST at the applicable local rate if the Sold to address is in Canada and you have not added your GST/HST ID to the ad account. From March 2019 it adds QST if the Sold to address is in Quebec and you have not added your QST registration number.

Meta’s page on Canada federal GST/HST says you enter the GST/HST ID in Payment settings, and once it is there Meta does not add GST/HST. Without it, the tax is added whenever you are charged, whether you buy for business or personal purposes. It sits on top of charges, so you may be charged more than your billing threshold amount.

The rates, from the Canada Revenue Agency, for context:

Province or territory	Tax Meta adds without your number
Alberta, British Columbia, Manitoba, Saskatchewan, the territories	GST 5%
Ontario	HST 13%
Nova Scotia	HST 14% (down from 15% on 1 April 2025)
New Brunswick, Newfoundland and Labrador, Prince Edward Island	HST 15%
Quebec	GST 5% plus QST 9.975%

Meta’s pages list only GST/HST and QST. They do not mention PST in British Columbia, Manitoba or Saskatchewan, and we leave it there. Whether a registered business can recover the tax is for its accountant. This is general information, not tax advice. For how input tax credits work on ad spend, see our Google Ads cost guide for Canada.

Quebec needs two numbers on the account, not one

Meta’s page on Quebec sales tax says that if you add both your GST/HST ID and your QST registration number, Meta adds neither. If you do not add both, Meta adds both GST/HST and QST.

Adding only the GST/HST ID is not enough in Quebec. A business that forgot the QST number can keep being charged both taxes on every payment. Check the account settings, and the Sold to address too, because the address decides which rule applies.

Fifty leads a week, priced in your own dollars

Meta’s guidance on the learning phase says an ad set usually exits learning after about 50 results in the week after the last significant edit. An ad set short of results shows “Learning limited”. So each ad set needs your own cost per lead multiplied by 50, every week.

On the benchmark, as bare numbers, the chart’s nine-month middle of 37.28 times 50 is 1,864 a week (our arithmetic). The summary’s average of 36.4 times 50 is 1,820. Every extra split, French and English or separate provinces, is another ad set needing its own 50. For how to run the campaigns and the French versions, see our Facebook and Instagram ads guide.

To run this sum on your own numbers, use our free Meta ads budget calculator. Enter your cost per lead and it shows the leads your budget buys and whether it reaches 50 a week for each ad set.

A Laval renovation contractor on C$2,400 a month (hypothetical)

These are assumed numbers, not a client and not a measured result. The cost per enquiry is an assumption, not a benchmark.

A renovation contractor in Laval, Quebec spends C$2,400 a month on one Meta lead campaign. Assume its own cost per enquiry is C$70. Then C$2,400 divided by C$70 is about 34 enquiries a month, or about 8 a week.

Fifty a week would take C$70 times 50, which is C$3,500 a week, or about C$15,200 a month (multiplying by 52 and dividing by 12). So the ad set sits in Learning limited. That is not failure. We would judge cost per enquiry over a month, on booked quotes, not clicks.

Split the budget into French and English ad sets and each gets about 17 enquiries a month, about 4 a week. On tax, as a Quebec business, unless both its GST/HST ID and its QST number are on the account, Meta adds both taxes on top of the C$2,400. We have put no amounts on that.

What we would do with a Canadian Meta budget this quarter

1. Quote both Superads series and plan on neither. Replace them with your own cost per lead once you have a few weeks of spend on the account.
2. Work out your own cost per lead times 50, per ad set, per week. Then count your ad sets.
3. Put your GST/HST ID on the ad account before the next charge. In Quebec, add your QST number too.
4. Leave July 2026 out of any average.

With a real cost per lead, the next sum is break-even, which our guide to return on ad spend for Facebook and Instagram ads walks through. Our digital advertising service starts from your own account data, not a benchmark.

Frequently asked questions

What is the CPM for Facebook ads in Canada?

Superads shows two series for Canada, and they disagree. The chart’s monthly medians from October 2025 to July 2026 average about 8.86 per 1,000 impressions, ranging from 7.00 to 11.25. The written summary puts the average at about 13.05 for July 2025 to July 2026. No currency is stated, so we treat both as bare numbers and plan on neither.

Are Facebook ads cheaper in Canada than the global average?

It depends which series you read. The written summary says Canada ran about 36 to 37% below the global average for impressions. The chart puts Canada above the global chart in 8 of 10 months, about 8% higher on average. Only leads agree, with both series showing Canada cheaper. We do not know which impressions series is right, so we would not budget from either.

What does a Facebook lead cost in Canada?

Superads’ chart averages about 36.72 across ten months and about 39.97 for October to June, with a middle month of 37.28. Its written summary averages about 36.4. All are bare numbers with no stated currency. July 2026 shows 7.45 in both series, which we would leave out. Your own cost per lead after a few weeks of spend is the number to plan with.

Are the Superads Canada figures in Canadian dollars?

No page states a currency. The impressions and click summaries print dollar signs, the lead summary prints CAD, and the chart axes show bare numbers. The lead summary also labels the global baseline as CAD, a median across countries, which suggests the label follows the country page rather than the data. We quote every Superads figure as a bare number and never convert it.

Does Meta charge GST, HST or QST on ads in Canada?

Meta adds GST or HST at the local rate when the Sold to address is in Canada and no GST/HST ID is on the ad account. It adds QST when the Sold to address is in Quebec and no QST number is on the account. In Quebec, add both numbers and Meta adds neither. Meta’s pages list only GST/HST and QST. This is general information, not tax advice.

How much weekly budget does a Canadian Meta ad set need to exit learning?

Meta says ad sets usually exit learning after about 50 results in the week following the last significant edit. Multiply your own cost per lead by 50 for each ad set, each week. On the benchmark, as bare numbers, the chart’s nine month middle of 37.28 gives 1,864 a week, our arithmetic. Every extra split, such as French and English, needs its own 50.

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